Verifying the Truth Behind Every Claim
BQCIS provides independent verification of marketing, packaging, and digital advertising claims to protect brand integrity and consumer confidence. From “eco-friendly” and “clinically proven” to “made with natural ingredients,” we ensure all claims are factual, measurable, and compliant with advertising codes and labeling regulations.
Our experts assess claim substantiation through laboratory testing, literature review, and data validation aligned with ISO/IEC 17029, ISO 14021, and industry-specific guidelines from the FTC, ASA, and EU Directive 2005/29/EC. This ensures that your promotional materials can withstand regulatory and consumer scrutiny across all markets.
Key Activities in Marketing & Advertising Claims Verification
Key Benefits of Advertising Claims Verification
Enhanced Consumer Trust
Build credibility with transparent, verified claims that meet legal and ethical standards.
Reduced Regulatory Exposure
Minimize the risk of advertising disputes, penalties, or recall due to unsubstantiated statements.
Stronger Brand Differentiation
Differentiate your brand through evidence-backed claims that stand up to global scrutiny.
Improved Market Access
Comply with cross-border advertising standards for international product launches.
Success Story
Independent Validation of “100% Natural” Beverage Claims
A global beverage producer faced scrutiny over labeling “100% natural ingredients” on several product lines distributed across EU and APAC markets.
BQCIS conducted laboratory verification, supplier traceability audits, and cross-checked ingredient declarations against ISO 14021 and EFSA regulations.
The verified claims passed independent review, allowing the company to maintain labeling rights and strengthen consumer trust in over 50 countries.